Adding UTM parameters to your URLs will enable you to answer questions such as: Which advertising platform brought in the most website traffic? Or, more specifically: Which call-to-action in our social activity generated the most revenue? These insights can be accessed in your Google Analytics account – or, if you’re an Ortto customer, insights are available within the platform.Īside from identifying the source of a click, UTM parameters can also offer other, more advanced insights. If most of the traffic came from Facebook, you’d know that you were doing something right with your Facebook strategy. So if a user clicks on a URL from Facebook and lands on your landing page, you’ll be able to determine the source of the click, which in this case is Facebook.
These snippets help you track where website traffic comes from. UTM parameters (also called UTM codes or tags) are snippets of text you can add to the end of a URL. I hope you have your Notes app at the ready? What are UTM parameters? In this blog, we will discuss what UTM parameters are and why they’re important, provide some best practice tips for using UTM parameters, and list some helpful tools. But these seemingly jumbled combinations of letters, numbers, and symbols are UTM parameters, and they help marketers to optimize their campaigns and improve their ROI. Let’s face it, most landing page URLs look like they were written by a guy who fell asleep on his keyboard.
0 kommentar(er)
